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Burberry, Gucci, Zegna are online fashion show masterminds
Brands are using fashion shows to engage consumers Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site...
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BMW MMS campaign achieves 30pc conversion rate
BMW MMS campaigns lead to dramatically increased conversion rates Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing...
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3 ways to master a SoLoMoVi campaign
James Citron is CEO of Mogreet By James Citron It should be no surprise to anyone after an amazing 2011 that the SoLoMo progression continues to reign as the hottest topic in mobile marketing. SoLoMo –...
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What are luxury automakers doing on mobile?
Maserati Passion app Mobile provides a platform for luxury automakers to interact with consumers in an environment where they can immerse them in the brand universe using applications, digital ads and...
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SMS portrays personalized experience to build loyalty for automakers
Jaguar uses SMS Since SMS is an entirely opt-in environment, luxury automakers that employ this tactic can interact with affluent consumers in a personalized and high-touch environment. Since affluent...
View ArticleBurberry, Gucci, Zegna are online fashion show masterminds
Prestige brands such as Burberry, Gucci, Hugo Boss, Armani and Ermenegildo Zegna are launching online fashion shows to drive sales, increase Web site traffic and engage consumers in a way like never...
View ArticleBMW MMS campaign achieves 30pc conversion rate
Luxury brands such as BMW are implementing personalized MMS messages to initiate their customer relationship marketing efforts, seeing significant conversion rates and revenue with just one campaign.
View Article3 ways to master a SoLoMoVi campaign
SoLoMo – the synergy of social, local and mobile technologies – provides marketers with opportunities to initiate powerful and engaging two-way dialogues with consumers.
View ArticleWhat are luxury automakers doing on mobile?
Mobile provides a platform for luxury automakers to interact with consumers in an environment where they can immerse them in the brand universe using applications, digital ads and modern technology as...
View ArticleSMS portrays personalized experience to build loyalty for automakers
SMS is an entirely opt-in environment and automakers that employ this tactic can interact with consumers in a personalized environment. Since affluent consumers probably are not willing to buy a car...
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